Imagine your reader's inbox. It is probably a mess. It's filled with all sorts of emails from all sorts of…
You know what's so thrilling about publishing a new blog post? The digital marketing that comes after! You've spent hours…
Did you know that less than a quarter of readers read every word of a blog post? In fact, it's…
I've been in this position before. Have you? I started a cool new blog, wrote a bunch of content, and…
Arguably, your welcome email sequence is the juiciest sequence of emails that you'll ever send, and the reason is very…
I don't know about you, but I am way more likely to read a normal-looking text-based email than I am one that's…
Do you want to know a little secret that will make or break your email opt-in forms? Creating an opt-in…
UTM ("Urchin tracking module") codes are an ingenious way to manually insert tracking mechanisms into URLs. Using Google Analytics, bloggers…
An Email Marketing Service is an online service provider that manages and organizes email subscribers and lets bloggers tag and…
Far too many bloggers fall into the "One and Done" phenomenon where we publish a post, throw a link or…